![]() ![]() Ross Stores and Burlington Stores don’t offer e-commerce because those businesses believe the treasure hunt experience can’t be replicated online and their average prices aren’t high enough to offset shipping, returns and other online costs. Whether online selling works for moderate off-price businesses, however, remains debatable. The home category faces freight challenges selling online given some of its inherently bulky and heavy items, but has seen an accelerated digital shift over the last year. HomeGoods’ comps jumped 36 percent in the second quarter compared to the same period in 2019. The home category remains on fire with the benefit of the stay-at-home economy during the pandemic. A shopper finding furniture in the store to outfit a room, for instance, may head online to find complementary items. The coordination supports home customers’ buying needs, Mr. With extensive SKUs that “turn so fast” in the home category, differentiation is less of a concern for HomeGoods so buyers and inventory are shared. and employ separate buying teams and inventory to ensure a “treasure hunt” in-store experience continues. HomeGoods employed “a little tweak” to its e-commerce strategy versus TJX’s other sites, he said. “Similar to our other online businesses, will be complementary to our physical stores and allow customers to shop our great values 24 hours a day, seven days a week.” said recently on his company’s second-quarter call. “We believe this is something our existing customers have been waiting for, and there’s another way for us to attract new shoppers,” Ernie Herrman, president and CEO at HomeGoods-parent, TJX Cos. ![]() HomeGoods, founded in 1992 and now with 846 locations, has launched an e-commerce offering for the first time.
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